One of the best analogies for a real
estate syndication is to think of it as an airplane ride. There are pilots,
passengers, flight attendants, mechanics, and more, who all work together to
get the plane safely to its destination.
In this
analogy, the pilots are the sponsors of the syndication, and the passengers are
the passive investors. They’re all going to the same place, but they have very
different roles in the process.
If unexpected
weather patterns emerge, if an engine has issues, or any other number of
surprises, the pilots are the ones who are responsible for the flight.
The pilots
will likely update the passengers (“Just to let you know, folks, we’re
experiencing some turbulence at the moment…”), but the passengers don’t have
any active responsibilities in making the decisions or flying the plane.
A real estate
syndication is much like this. The passive investors, sponsors, brokers,
property managers, and more, all share a vision to invest in and improve a
particular asset. However, each person’s role in the project is different.
In this
article, we’ll talk about exactly who those players are, as well as their
respective roles in a given real estate syndication.
People in a Real Estate Syndication
Here are the
key roles that come together to make a real estate syndication happen:
- Real Estate Broker
- Lender
- General Partners
- Key Principals
- Passive Investors
- Property Manager
Real Estate Broker
The real
estate broker is the person or team who surfaces the property for sale, either
as a listing or as an off-market opportunity (i.e., not publicly listed).
Having a
strong real estate broker is crucial, as they are the main liaison between the
buyer and the seller throughout the acquisition process.
Lender
The lender is
the biggest money partner in a real estate syndication because they provide the
loan for the property. The lender performs their own due diligence,
underwriting, and separate appraisal to make sure the property is worth the
value of the loan requested.
In the
airplane analogy, neither the real estate broker nor the lender are aboard the
plane. They have important roles in bringing the project to fruition, but they
are not part of the purchasing entity, nor do they share in any of the returns.
General Partners
The general
partners synchronize with the real estate broker and lender to secure the loan
and acquire the property in addition to managing the asset throughout the life
of the project, which is why they are often also called the lead syndicators.
The general
partnership team includes both the sponsors and the operators (sometimes these
are the same people).
The sponsors
are the ones signing on the dotted line for the loan and are often involved in
the acquisition and underwriting processes.
The operators
are generally responsible for managing the acquisition and for executing the
business plan by overseeing the day-to-day operations. Operators guide the
property manager and ensure that renovations are on schedule and within budget.
Key Principals
For a
commercial loan, the sponsor is required to show a certain amount of personal
liquidity. This reassures the lender that the sponsor can contribute additional
personal capital to keep the property afloat if things were to ever go wrong.
One or more
key principals may be brought into the deal to help guarantee the loan if the
sponsor’s personal balance sheet is insufficient.
Passive Investors
A real estate
syndication’s passive investors have no active role in the project. They simply
invest their money in exchange for a share of the returns. Like the passengers
on an airplane, they get to put their money in, sit back, and enjoy the ride.
What a great
position!
Property Manager
Once the property
has been acquired, the property manager becomes arguably the most important
partner in the project because they are the “boots on the ground” who execute
renovation projects according to the business plan.
The property
manager works closely with the operator (i.e. the asset manager) to ensure the
business plan is being followed and that any unexpected surprises are addressed
properly.
Conclusion
A real estate
syndication, by definition, is a group investment. And it’s only through
pooling resources and coordinating that the syndication can be successful.
In addition to
the key roles discussed here, there are inspectors, appraisers, cost
segregation specialists, CPA, legal team, insurance agents, and more, who work
in the background to make sure that the syndication gets off the ground.
While all
their respective roles are different, they are all needed to ensure the success
of the syndication.